Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at pizza-via313.digital, place an order, or otherwise interact with our services. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect.

Please read this Privacy Policy carefully. By accessing or using our website, placing an order, signing up for our newsletter, or otherwise engaging with our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue your use of our website and services immediately.

This Privacy Policy applies to all users of pizza-via313.digital and covers all personal information collected through our website, mobile-optimized pages, online ordering platform, email communications, and any other digital touchpoint operated by Via 313.

1. Who We Are

Via 313 is a food service business operating in the United States. We specialize in delivering exceptional food experiences to our customers through both in-store and online ordering channels. Our commitment to quality extends beyond our food — we are equally dedicated to ensuring the privacy and security of the personal information you share with us.

For all privacy-related inquiries, questions, or requests, please contact us using the information provided in Section 13 of this Privacy Policy.

2. Information We Collect

We collect several categories of personal information in connection with your use of our website and services. The categories of information we collect are described in detail below.

2.1 Information You Provide Directly

When you interact with Via 313 — whether by placing an order, creating an account, signing up for promotions, or contacting our customer support — you may provide us with the following types of personal information:

• Identity Information: Your full name, username, or similar identifier.
• Contact Information: Your email address, telephone number, billing address, and delivery address.
• Account Credentials: Your username and password when you create an account on our platform.
• Order and Transaction Information: Details of the food items and services you have ordered from us, including order history, special instructions, dietary preferences, and transaction amounts.
• Payment Information: Credit or debit card details, billing information, and other financial data necessary to process your payments. Note that payment card data is processed by our third-party payment processors and is not stored directly on our servers.
• Communications Data: The content of any messages, inquiries, feedback, or reviews you send us through our website, email, or other communication channels.
• Marketing Preferences: Your preferences regarding receiving marketing communications from us, including newsletter subscriptions and promotional offers.

2.2 Information Collected Automatically

When you visit our website at pizza-via313.digital, we automatically collect certain technical and usage data through cookies, web beacons, pixels, and similar tracking technologies. This automatically collected information includes:

• Device Information: The type of device you use to access our website, your device's operating system, browser type and version, device identifiers, and screen resolution.
• Log Data: Your IP address, the date and time of your visit, pages you viewed, links you clicked, referring URL (the page you visited before ours), and the duration of your visit.
• Usage Data: Information about how you interact with our website, including which menu items you viewed, what you added to your cart, how you navigated through the ordering process, and which features you used.
• Location Data: General geographic location data derived from your IP address. With your explicit consent, we may also collect more precise location data to facilitate delivery services.
• Cookie and Tracking Data: Data collected through cookies, web beacons, pixels, and similar tracking technologies as described in Section 8 of this Privacy Policy.

2.3 Information Received from Third Parties

We may receive personal information about you from third-party sources, including:

• Payment Processors: Confirmation of payment success or failure from our payment processing partners.
• Delivery Partners: Delivery status updates and contact information from third-party delivery service providers.
• Analytics Providers: Aggregated and anonymized usage statistics from analytics platforms to help us understand how our website is being used.
• Social Media Platforms: If you connect your social media account to our services or interact with our social media pages, we may receive certain profile information in accordance with your privacy settings on those platforms.
• Review Platforms: Public reviews or feedback submitted about Via 313 on third-party review sites.

3. How We Use Your Personal Information

We use the personal information we collect for a variety of legitimate business purposes. We will only use your personal information when we have a valid legal basis to do so. The primary ways in which we use your information are described below.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including coordinating delivery or pickup.
• Creating and managing your customer account.
• Processing payments and preventing fraudulent transactions.
• Communicating order confirmations, updates, and delivery notifications.
• Providing customer support and responding to your inquiries, questions, or complaints.
• Sending you receipts, invoices, and transaction records.

3.2 Website Improvement and Analytics

• Analyzing how users interact with our website to identify areas for improvement.
• Monitoring the performance, security, and reliability of our website.
• Conducting internal research and data analysis to better understand our customer base.
• Testing new features, menu items, and website functionality.
• Troubleshooting technical issues and bugs.

3.3 Marketing and Promotional Communications

• Sending you promotional emails, special offers, and news about Via 313 — but only where you have given us your consent or where we have a legitimate interest in doing so.
• Personalizing your experience on our website based on your previous orders and preferences.
• Delivering targeted advertisements on third-party platforms, where permitted by applicable law and your consent settings.
• Running loyalty programs, contests, or promotional campaigns.

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any promotional email or by contacting us directly at [email protected].

3.4 Legal and Regulatory Compliance

• Complying with applicable federal, state, and local laws and regulations.
• Responding to lawful requests from law enforcement, regulatory authorities, or courts.
• Establishing, exercising, or defending legal claims.
• Preventing, detecting, and investigating fraud, abuse, or other unlawful activity.
• Enforcing our Terms of Service and other applicable agreements.

4. Legal Basis for Processing Personal Information

We process your personal information on one or more of the following legal bases, depending on the nature of the processing activity:

• Performance of a Contract: Where processing is necessary to fulfill an order you have placed or to perform our obligations under a contract with you.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, and maintaining the security of our systems — provided these interests are not overridden by your privacy rights.
• Consent: Where you have given us clear, explicit consent to process your personal information for a specific purpose, such as sending you marketing emails or using non-essential cookies.
• Legal Obligation: Where processing is necessary to comply with a legal obligation to which we are subject under applicable United States law.

5. Sharing Your Personal Information with Third Parties

We do not sell your personal information to third parties. However, we may share your personal information with certain trusted third parties in the circumstances described below.

5.1 Service Providers

We work with carefully selected third-party service providers who assist us in operating our business and delivering our services. These service providers may have access to your personal information only to the extent necessary to perform their services on our behalf and are contractually obligated to keep your information confidential and secure. Our service providers include:

• Payment Processors: To securely process credit card and debit card transactions.
• Delivery Partners: To coordinate and fulfill food delivery orders.
• Web Hosting Providers: To host and maintain our website infrastructure.
• Email Marketing Platforms: To send transactional and marketing emails on our behalf.
• Analytics Providers: To analyze website traffic and user behavior (e.g., Google Analytics).
• Customer Support Tools: To manage and respond to customer inquiries.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, or other third parties when we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or other legal process.
• Protect and defend the rights, property, or safety of Via 313, our customers, or the public.
• Prevent or investigate possible wrongdoing or fraud in connection with our services.
• Cooperate with regulatory investigations or enforcement proceedings.

5.3 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or use of your personal information, as well as any choices you may have regarding that information.

5.4 With Your Consent

We may share your personal information with other third parties where you have given us your explicit consent to do so.

6. Data Security

We take the security of your personal information very seriously. Via 313 implements a range of technical, administrative, and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, loss, or destruction. Our security measures include, but are not limited to:

• Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our website.
• Access Controls: Access to personal information within our organization is restricted to employees, contractors, and agents who need that information to process it on our behalf.
• Secure Payment Processing: All payment card data is processed using PCI DSS-compliant payment processors. We do not store full payment card numbers on our servers.
• Regular Security Audits: We regularly review and test our systems and infrastructure to identify and address potential vulnerabilities.
• Employee Training: Our staff members receive regular training on data privacy and security best practices.
• Incident Response: We maintain a data breach response plan to promptly address and notify affected individuals of any security incidents as required by applicable law.

7. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. We respect these rights and will respond to all legitimate requests within the timeframes required by law.

7.1 Rights Under U.S. Federal and State Law

We are committed to complying with all applicable U.S. privacy laws, including the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive privacy practices, and applicable state privacy laws.

7.2 Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the purposes for which it was collected, and the categories of third parties with whom it has been shared.
• Right to Delete: You have the right to request that we delete personal information we have collected about you, subject to certain exceptions provided by law.
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: We do not sell your personal information. However, if we ever engage in such activities, you would have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to request that we limit our use and disclosure of sensitive personal information to purposes specified under the CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different quality of service because you exercised your privacy rights.

To submit a CCPA/CPRA request, please contact us at [email protected]. We will respond to your request within 45 days. If we need additional time, we will inform you of the reason and the extension period in writing.

7.3 General Privacy Rights (All Users)

Regardless of your location, you may have the following rights with respect to your personal information:

• Right of Access: You can request a copy of the personal information we hold about you.
• Right to Correction: You can request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You can request that we delete your personal information, subject to certain legal exceptions.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal information in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
• Right to Opt-Out of Marketing: You can opt out of receiving marketing communications from us at any time by clicking "unsubscribe" in any marketing email or by contacting us directly.

To exercise any of these rights, please contact us at:

• Email: [email protected]
• Website: pizza-via313.digital

We may need to verify your identity before processing your request. We will make reasonable efforts to verify that the person making the request is the person about whom the data relates, or an authorized representative.

8. Cookie Policy

Our website at pizza-via313.digital uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising.

8.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the website remember your preferences, keep you logged in, and understand how you are using the site. Cookies can be "session" cookies (which expire when you close your browser) or "persistent" cookies (which remain on your device until they expire or you delete them).

8.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the website to function properly. They enable core features such as page navigation, access to secure areas, and shopping cart functionality. The website cannot function properly without these cookies.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are most visited and whether users encounter error messages. This information is used to improve how the website works. We may use tools such as Google Analytics for this purpose.
• Functionality Cookies: These cookies allow the website to remember choices you make (such as your preferred language, delivery address, or previous orders) and provide enhanced, more personal features.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

8.3 Managing Your Cookie Preferences

You can control and manage cookies in several ways. Most web browsers allow you to control cookies through your browser settings. You may also use our cookie consent tool (if available on our website) to customize your cookie preferences. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders online.

For more detailed information about the specific cookies we use and your options for managing them, please refer to our full Cookie Policy, which is available on our website.

9. Data Retention

We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention periods we apply are as follows:

When personal information is no longer required for the purposes for which it was collected, we will securely delete or anonymize it in accordance with our data retention schedules and applicable law.

10. Children's Privacy

Via 313 does not knowingly solicit or collect personal information from children under the age of 18. Our website and online ordering services are designed for adults, and we do not intentionally market to or target individuals under 18 years of age.

If you are a parent or guardian and you believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. If we become aware that we have inadvertently collected personal information from a child under 18, we will take prompt steps to delete that information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA) and all other applicable laws governing the collection of data from minors. Users who access our website represent and warrant that they are at least 18 years of age.

11. International Data Transfers

Via 313 is based in the United States, and the personal information we collect is processed and stored primarily on servers located within the United States. If you are accessing our website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and services, you consent to the transfer of your personal information to the United States and its processing in accordance with this Privacy Policy. We take appropriate contractual and technical safeguards to ensure that any international transfers of personal information are made in compliance with applicable data protection laws.

If you have questions about our international data transfer practices, please contact us at [email protected].

12. Third-Party Links and Websites

Our website may contain links to third-party websites, platforms, or services that are not operated by Via 313. These may include social media platforms, review websites, delivery partner sites, or payment processor portals. When you click on these links and leave our website, you are subject to the privacy policies and practices of those third-party websites, which may differ significantly from our own.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policy of every website you visit before providing any personal information. Our Privacy Policy does not apply to any third-party websites or services, even if they are linked from our website.

13. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please do not hesitate to contact us. We are committed to addressing all privacy inquiries promptly and thoroughly.

When contacting us regarding a privacy request, please include the following information to help us respond as efficiently as possible:

• Your full name and contact information.
• The nature of your request or inquiry (e.g., access request, deletion request, complaint).
• Any relevant account details, such as the email address associated with your account.
• Any specific information or details that will help us process your request.

We will acknowledge receipt of your request promptly and aim to provide a substantive response within 30 to 45 days, depending on the nature and complexity of your request, as required by applicable law.

14. How to File a Complaint

If you believe that Via 313 has not adequately addressed your privacy concerns or has violated your privacy rights, you have the right to file a complaint with the appropriate regulatory authority. In the United States, several federal and state agencies oversee consumer privacy and data protection matters.

14.1 Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) is the primary federal agency responsible for consumer protection and privacy enforcement in the United States. The FTC enforces the FTC Act, which prohibits unfair or deceptive acts or practices, including privacy violations.

• Website: www.ftc.gov
• Report a Complaint: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)

14.2 California Privacy Protection Agency (CPPA) — For California Residents

If you are a California resident and believe your rights under the CCPA/CPRA have been violated, you may file a complaint with the California Privacy Protection Agency (CPPA):

• Website: cppa.ca.gov
• Email: [email protected]

14.3 State Attorneys General

Many U.S. states have Attorney General offices that enforce state privacy laws. Depending on your state of residence, you may be able to file a privacy complaint with your state's Attorney General. We encourage you to research your specific state's consumer protection resources.

Before filing a complaint with a regulatory authority, we encourage you to contact us directly at [email protected] so that we can attempt to resolve your concern quickly and informally.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, applicable law, or technological developments. When we make changes to this Privacy Policy, we will update the "Last Updated" date at the top of this page. For significant changes, we may also provide additional notice, such as sending you an email notification or displaying a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

If you do not agree to any changes made to this Privacy Policy, please discontinue your use of our website and services and contact us to request deletion of your personal information.

16. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the United States and the applicable laws of the state in which Via 313 operates. Any disputes arising in connection with this Privacy Policy shall be subject to the jurisdiction of the applicable federal or state courts in the United States.

We are committed to complying with all applicable federal and state privacy laws, including but not limited to the Federal Trade Commission Act (FTC Act), the Children's Online Privacy Protection Act (COPPA), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and any other applicable state privacy statutes.