Own a Slice of
Detroit Legend
Join the Via 313 family and bring authentic Detroit-style pizza to your community. A proven concept, passionate brand, and unwavering support — your success is our mission.
The Benefits of Joining Our Family
When you franchise with Via 313, you're not just buying a business — you're gaining a partner committed to your long-term success.
Proven Brand Identity
Nearly two decades of brand equity built on authenticity, quality, and community love. Customers already know and trust the Via 313 name.
Comprehensive Training
Receive hands-on training at our Austin flagship. We cover operations, dough preparation, staff management, and customer experience from day one.
Ongoing Operational Support
Our dedicated franchise support team is always available. From opening day through daily operations, we're with you every step of the way.
National Marketing Power
Benefit from professionally developed marketing campaigns, social media support, and brand promotions that drive traffic to your location.
Supply Chain Network
Access our vetted network of ingredient suppliers who deliver premium-quality products at competitive prices, protecting your margins.
Scalable Growth Model
Start with a single unit and grow into multi-unit ownership. Our systems are designed to scale with you as your business expands.
What It Takes to Get Started
Transparent investment figures so you can make an informed decision about joining the Via 313 family.
Estimated Investment Breakdown
| Initial Franchise Fee | $35,000 |
| Leasehold Improvements & Build-Out | $120,000 – $200,000 |
| Equipment & Kitchen Package | $60,000 – $90,000 |
| Furniture, Fixtures & Signage | $25,000 – $45,000 |
| Technology & POS Systems | $8,000 – $12,000 |
| Initial Inventory & Supplies | $10,000 – $18,000 |
| Training & Pre-Opening Costs | $15,000 – $25,000 |
| Working Capital (3 months) | $40,000 – $60,000 |
| Total Estimated Investment | $313,000 – $485,000 |
Figures are estimates and may vary by market, location size, and local construction costs. Full FDD provided upon application.
Ongoing Fees & Requirements
- Royalty Fee: 6% of gross weekly sales
- Marketing Fund: 2% of gross weekly sales
- Net Worth Requirement: Minimum $600,000
- Liquid Assets: Minimum $200,000
- Franchise Term: 10 years, renewable
- Location Size: 1,400 – 2,200 sq ft preferred
- Owner Involvement: Owner-operator preferred
- Training Period: 4 weeks at HQ + 2 weeks on-site
The Path to Opening Your Location
We've streamlined the franchise journey to get you from inquiry to grand opening as smoothly as possible.
Submit Your Inquiry
Complete the franchise inquiry form below. Our team reviews your submission within 48 hours and reaches out for an initial discovery conversation.
Discovery Call & Qualification
We schedule a call with our franchise development team to discuss your background, goals, financial qualifications, and preferred market territory.
Review Franchise Disclosure Document
Receive and review the FDD with your attorney and financial advisor. This document provides full transparency about the franchise relationship, fees, and obligations.
Discovery Day in Austin
Visit our Austin headquarters, meet the leadership team, tour our flagship locations, and experience Via 313 culture firsthand. This is your chance to ask every question.
Sign the Franchise Agreement
Once both parties are aligned, we execute the franchise agreement and secure your exclusive territory. Your franchise fee is collected at this stage.
Training & Site Development
Complete our comprehensive training program at HQ while your team works on site selection, lease negotiation, build-out, and local pre-opening marketing.
Grand Opening & Launch Support
Our operations team joins you on-site for your grand opening week. We provide full launch support, community marketing activation, and hands-on training for your staff.
Hear From Our Partners
"Via 313 gave me more than a business — they gave me a purpose. The training was thorough, the support is real, and customers line up every single day. I couldn't be prouder."
Marcus T.
Dallas, TX
"I researched dozens of food franchises before choosing Via 313. The transparency, the culture, and the product quality sealed it. Now I'm opening my third location."
Priya S.
Houston, TX
"From the moment I submitted my inquiry to grand opening day, the team was incredibly responsive and helpful. The brand practically sells itself. Best decision of my career."
James R.
Nashville, TN
Submit Your Franchise Inquiry
Fill out the form below and our franchise development team will be in touch within 48 business hours.
Franchise Application Form
All fields marked with * are required. We keep your information strictly confidential.