Cookie Policy

Last Updated: April 20, 2026

1. Introduction

Welcome to Via 313's Cookie Policy. This document explains what cookies are, how we use them on our website pizza-via313.digital, what types of cookies we deploy, and how you can manage your cookie preferences. We are committed to being transparent about our data collection practices and ensuring that you have full control over your online experience.

At Via 313, we take your privacy seriously. Our use of cookies is governed by applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act. If you have any questions about this policy, please contact us using the information provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make websites work more efficiently, to improve the user experience, and to provide information to the owners of the website.

Cookies are created by your web browser and stored on your device at the request of websites you visit. Each cookie contains a small amount of data, which can include an anonymous unique identifier. Cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie.

Cookies serve many different purposes. Some are necessary for the technical operation of a website (for example, to keep you logged in as you navigate between pages), while others help website owners understand how visitors interact with their website, or enable the display of personalized advertising.

In addition to traditional cookies, we may also use similar tracking technologies such as:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that track whether a page or email has been opened.
  • Local Storage: A browser feature that allows websites to store data locally on your device, functioning similarly to cookies.
  • Session Storage: Temporary data storage that is cleared when your browser session ends.
  • Fingerprinting: A technique that collects information about your browser and device to create a unique identifier.

For the purposes of this Cookie Policy, all such technologies are collectively referred to as "cookies."

3. How Do Cookies Work?

When you first visit pizza-via313.digital, our web server sends a cookie to your browser, which stores it as a small file on your device. The next time you visit our site, your browser reads the cookie and sends the information back to our server. This allows our website to recognize your browser and remember information about your previous visit, such as your language preferences or the items you added to your cart.

Cookies can be categorized based on who sets them and how long they last:

  • First-Party Cookies: Set directly by Via 313 (pizza-via313.digital) for our own purposes.
  • Third-Party Cookies: Set by external services that we use, such as Google Analytics or advertising networks.
  • Session Cookies: Temporary cookies that are deleted from your device when you close your browser.
  • Persistent Cookies: Cookies that remain on your device for a set period of time or until you delete them manually.

4. Types of Cookies We Use

We use four main categories of cookies on pizza-via313.digital. Below is a detailed explanation of each category:

4.1 Strictly Necessary / Essential Cookies

These cookies are essential for the website to function properly. Without these cookies, certain services you have requested cannot be provided. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.

Essential cookies are used for purposes including:

  • Keeping you logged in as you navigate through our website
  • Remembering items you have added to your online food order
  • Processing your online transactions securely
  • Managing load balancing and server performance
  • Preventing fraudulent activity and enhancing security

4.2 Analytics and Performance Cookies

Analytics cookies allow us to measure and analyze how visitors use our website. They help us understand which pages are most popular, how visitors move around the site, and whether they encounter any errors. This information helps us improve the way our website works and enhance your user experience.

We use Google Analytics to collect anonymous statistical data about how visitors use our site, including the number of visitors, the pages they visit, and how long they spend on each page. Google Analytics uses cookies to collect this information.

4.3 Functional Cookies

Functional cookies allow our website to remember choices you make (such as your username, language preference, or the region you are in) and provide enhanced, more personalized features. These cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of our web pages.

The information collected by functional cookies may be anonymized and cannot track your browsing activity on other websites. If you disable functional cookies, some or all of these services may not function properly.

4.4 Advertising and Marketing Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission.

These cookies remember that you have visited our website and this information may be shared with other organizations such as advertisers. Advertising cookies include the Google Ads cookie (_gcl_au), which is used to track conversions from Google Ads campaigns and to understand how users interact with our advertisements.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on pizza-via313.digital, including their names, purposes, types, and durations.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across the site. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. This cookie stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates. Limits the collection of data on high-traffic websites to manage data load on Google's servers. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad conversions and links clicks on Google Ads to actions taken on the website. Advertising 90 days
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks visits across websites and links them to Facebook advertising campaigns. Advertising 90 days
cookieconsent_status pizza-via313.digital Stores the user's cookie consent preference so that the cookie consent banner does not appear on every page visit. Essential 1 year
session_id pizza-via313.digital Maintains the user's session state across page requests. Required for the website's online ordering system to function correctly. Essential Session
cart_token pizza-via313.digital Stores information about the items added to the user's online food order cart, allowing the cart to persist across pages and browser sessions. Functional 7 days
preferred_location pizza-via313.digital Remembers the user's preferred Via 313 restaurant location to pre-populate location-based ordering and content on future visits. Functional 30 days
user_preferences pizza-via313.digital Stores user preferences such as dietary filters (vegetarian, gluten-free options) and display settings to provide a personalized browsing experience. Functional 6 months
_ga_[ID] Google Analytics 4 Used to persist session state for Google Analytics 4. Collects information about how users interact with the website including page views, events, and ecommerce transactions. Analytics 2 years
CSRF-TOKEN pizza-via313.digital A security cookie that helps protect against Cross-Site Request Forgery (CSRF) attacks by verifying that form submissions originate from our website. Essential Session

Note: This list may not be exhaustive. Cookies may be added, updated, or removed as our website evolves. We will update this table accordingly.

6. Third-Party Cookies and Services

In addition to our own first-party cookies, we use various third-party services that may set their own cookies on your device. These third parties include, but are not limited to:

  • Google LLC – For analytics (Google Analytics), advertising (Google Ads), and mapping services (Google Maps). Google's privacy policy is available at policies.google.com/privacy.
  • Meta Platforms, Inc. (Facebook) – For social media integration and targeted advertising through the Facebook Pixel. Meta's cookie policy is available at facebook.com/policies/cookies.
  • Online Ordering Platform Providers – Third-party platforms we may use to facilitate online food ordering may set their own cookies to process transactions securely.

We do not have direct control over the cookies set by these third parties. We encourage you to review the respective privacy and cookie policies of these third-party services.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). You can exercise your cookie preferences through several methods:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, delete existing cookies, or notify you before a cookie is set. Below are links to cookie management instructions for popular web browsers:

Please note that if you use different devices or browsers to access our website, you will need to manage your cookie settings on each device and browser separately.

7.2 Opt-Out Tools for Advertising Cookies

You can opt out of interest-based advertising from specific third-party providers using the tools listed below:

  • Google Analytics Opt-Out: You can install the Google Analytics Opt-Out Browser Add-on, which prevents Google Analytics from collecting data about your visits. Download it at: tools.google.com/dlpage/gaoptout
  • Google Ads Personalization: Manage or opt out of Google's personalized advertising at: adssettings.google.com
  • Facebook / Meta Ad Preferences: Manage your Facebook advertising preferences at: facebook.com/adpreferences
  • Network Advertising Initiative (NAI) Opt-Out: The NAI provides a tool that allows you to opt out of targeted advertising from its member companies: optout.networkadvertising.org
  • Digital Advertising Alliance (DAA) Opt-Out: US consumers can opt out of targeted advertising from participating companies at: optout.aboutads.info
  • Your Online Choices (YourAdChoices): An industry tool for managing behavioral advertising: youradchoices.com/control

7.3 Mobile Device Settings

If you access our website through a mobile device, you can also manage tracking preferences through your device settings:

  • iOS (iPhone/iPad): Go to Settings > Privacy & Security > Tracking to control which apps can request to track you.
  • Android: Go to Settings > Google > Ads to opt out of personalized advertising on your Android device.

8. Impact of Disabling Cookies

While you have the right to disable or refuse cookies, please be aware that doing so may have the following impacts on your experience with pizza-via313.digital:

  • Online Ordering: Disabling essential cookies may prevent you from using our online food ordering system, as these cookies are required to maintain your session and shopping cart.
  • Personalization: If you disable functional cookies, our website will not be able to remember your preferences, such as your preferred restaurant location or dietary filters, requiring you to re-enter this information on each visit.
  • Website Performance: Without analytics cookies, we are unable to measure and improve the performance of our website, which may mean that errors or usability issues go undetected for longer.
  • Advertising Relevance: Disabling advertising cookies means that you may still see advertisements from Via 313, but they will no longer be tailored to your interests and may therefore be less relevant to you.
  • Saved Information: You may need to re-enter your information more frequently, such as login credentials or delivery addresses, if session cookies are disabled.

We want to assure you that disabling non-essential cookies will not prevent you from visiting and browsing our website. You will still be able to access general information about Via 313, our menu, and our locations, even without cookies enabled.

9. Your Privacy Rights Under US Law

Depending on your state of residence, you may have certain rights regarding your personal data, including data collected through cookies. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights:

  • Right to Know: The right to know what personal information we collect, use, disclose, and sell about you.
  • Right to Delete: The right to request deletion of personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information to third parties.
  • Right to Correct: The right to request correction of inaccurate personal information.
  • Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information.
  • Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.

Cookies used for analytics and advertising purposes may constitute the "sale" or "sharing" of personal information under the CCPA/CPRA. You can opt out of such activities using the tools described in Section 7 of this policy, or by contacting us directly using the information provided in Section 11.

The Federal Trade Commission (FTC) Act also governs our data collection practices, and we are committed to engaging in fair and transparent data practices in accordance with FTC guidelines.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, changes in applicable laws, or changes in the services provided by our third-party partners. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. If we make any material changes to this policy, we may notify you through a prominent notice on our website or by other means as required by applicable law.

Your continued use of pizza-via313.digital after any changes to this Cookie Policy constitutes your acceptance of the updated policy, to the extent permitted by applicable law.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the information below:

Via 313 – Contact Information

We aim to respond to all inquiries within 30 days of receipt. If you are a California resident and wish to exercise your rights under the CCPA/CPRA, please indicate this clearly in your communication so we can provide the appropriate response.